welcomewelcome dreamers, dabblers & doers.
Turning businesses into brands is amazing! Because brand-rich businesses – are rich businesses.
I get brands noticed, remembered and chosen. I help brands identify why they are different and better. To own their difference. And to tell their story beautifully.
Seriously Playful® means taking emotional and adventurous approaches to Brand Strategy and Storytelling. Standing out, not blending in. Brave, not boring. Creative, not cautious.
25 years and 70 awards in, I work quickly and precisely. Because I am senior enough and seasoned enough to know the rules of world-class brand building. Knowing which rules to follow is important. Knowing which rules to ignore is importanter.
process & personality
Over 90% of the world’s business messaging is neither noticed nor remembered. It is invisible. And of that which is remembered, just 4% is remembered positively.
Let’s join the 4%!
I work on a small handful of projects at a time. Staying on-your-side and at-your-side normally for at least 12 months. I help with project definition, end-to-end production and integration.
I am trusted to oversee advertising, art direction, branding & identity, brand strategy, copywriting, design, naming & slogans, print, social strategy and websites.
My intention is always big ideas and unforgettable creativity. Provocative notions. Outrageous and heartwarming action. Supported by memorable, mind-penetrating strategies. Because unusual beats familiar – every time.
My approach is crazy-high-standards, human, curious, zany, bullshit-free, straight-talking, clever, unpredictable and bold.
I take you, the work and the fight seriously – not myself. Call Mychael on +44 (0)7960 117077 anytime.
funpredictable is Curious Creative. Big Brand Bravery. And Daring Design.
A 60-second read. To your inbox. Every 2 weeks.
Updated: May 2020. mychael has the infrastructure and flexibility to support all existing clients and – we’d anticipate – most new ones.
Please call Mychael on +44(0)7960 117077 anytime.
We wondered if we could build our own globally respected B2C brand. World-class hand knits. And world-kind sustainability. So we created Always Wear Red.
We wondered if we could build our own publishing brand. A brand that could write and publish 3,650 everyday stories. Every day. For 10 years. A brand that could build a global daily readership of thousands. So we created 50odd.
It’d be wrong to encourage you to be Seriously Playful, then not do it ourselves.
what they said
When it comes to Brand and Brand Strategy, Mychael is in a league of his own - there simply isn’t anyone to better him! Challenging, Stretching, Contentious, Obsessive - and acutely and unassailably right - every time!
Mychael spits out insights and observations with regularity, honesty and humour. They always make me stop and think. The always reflect a part of him and maybe a part of us all. They sizzle like water on a hotplate, they sing with a kind of poetry, and there’s a new one every day. Every single day. For ten years. Brilliant.
50odd is a close and trusted friend to challenging me, entertaining me and - above all - reminding me why I love life.
Tony Robinson OBE
Everything about the brand, what you stand for and the quality of your products is superb.
Paul Sinton-Hewitt CBE
Amazing Mike. We always knew it would happen. A Beautiful Collection.
50odd can touch your heart, tickle your funny bone and tempt you to rethink the everyday pedestrian norms, and raise your bar.
Important guidance, wit, perceptive observation and grizzled hard earned wisdom. It’s all here, beautifully written...