When Your Business Gets Better at Feeling. They Feel It Too.

OK. Here’s what I believe. About business and life.

If you don’t feel it. Don’t do it.

In business, if you don’t feel it. Neither will they.
In life, If you don’t feel it. You’re wasting time.

Feel Better.

When I say ‘Feel Better’, what I actually mean is – become better at feeling.

Let yourself feel how to best create your business. Be vulnerable. Be brave. Be first. Say what they won’t say. Do what they don’t do. Trust yourself. Go all in. It’s your best chance of being noticed, remembered – and chosen.

How I Work.

A few early mornings each month, I flop into my little car (that I really should clean). Juggling paper (that I really should file). Clutching business books (that I really should read).
Paul knows who I am when I get to reception.

“Hey! Mychael!”

Paul just doesn’t know what I do.

“What is it you do, again?”

Or what I’m for. Which is fine. I don’t mind.

Coffee.

I grab coffee. Strong. White. One. Before I land in the boardroom, pull up a chair, and away we go.

Associate Brand Director.

As Associate Brand Director, I’m the Director you should have had from day one, but didn’t.

I’m the Director that, if you’re patient, makes business easier. Because I’m the Director that makes you more interesting to more people – both inside and outside the business. Because you feel it. And so do they.

I’m the Director that makes you more distinctive so you’re actually noticed.* More differentiated so people know why to choose you. And more memorable so that, when they’re ready to buy, you’re tip-of-tongue and front-of-mind.

And the ‘Associate’ bit means you buy just a handful of my days each month. So this Director, quite rightly, costs a lot less than those Directors.

Writer.

I write at 50odd. I teach writing. And, occasionally, I write for others.

Why I Work.

Most businesses don’t feel it. They’re copying. They have no point of view. No opinion. No belief. No ideas. No confidence to say how they see the world, or how they want to change the world. They’re uninteresting.

I bring out the best in you. So you feel better, then feel better. I give you the very best chance of winning. The very best chance of leading your category.

Delivery.

Broadly, I make the things that really matter about your business more interesting to those we need to engage. There are two parts:

1. Brand. Together, we establish a singular idea or concept that you must come to own inside the mind of the prospect. Then we integrate to become that brand.
2. Commercial Innovation. We work out the best ways to sell you.

I engage with a business over 6 months or more. And not more than 3(ish) businesses at a time. That’s it.

I’m +44 (0)7960 117077 or mychael@mychael.co.uk anytime.

Projects I Feel Good About.

Old Post Office. We have two five-star reviewed, luxury cottages in Northumberland. Because you create rare and precious space in your life for us. We create rare and precious spaces – for you.

50odd. The Diary of a Man that Stopped Waiting. 2,500+ short reads. 10,000 daily readers. Sign up.

Experiments and Essays.

A-Brand. A book I wrote to weedle out bad marketers and bad marketing.

3 Essays. All I have to say about business, creativity and brand. In 3, 5-minute reads.

*90% of advertising and business communications isn’t even noticed. Nobody sees anything. So nobody feels anything. And of the 10% that is noticed, 4% is liked. Dave Trott quotes these statistics. He got them from Alan Reid. So they must be right.