A few early mornings each month, I flop into my little car (that I really should clean). Juggling papers (that I really should file). Clutching business books (that I really should read).

Paul knows who I am when I get to reception.

“Hey! Mychael!”

Paul just doesn’t know what I do.

“What is it you do, again?”

Or what I’m for. Which is fine. I don’t mind.

Coffee.

I grab coffee. Strong. White. One. Before landing in the boardroom, pulling up a chair with the bosses, and away we go.

Associate Brand Director.

As an Associate Brand Director, I’m the Director you should have had from day one, but didn’t.

I’m the Director that, if you’re patient, makes business easier. Because I’m the Director that makes you more interesting to more people – both inside and outside the business.

I’m the Director that makes you more distinctive so you’re actually noticed.* More differentiated so people know why to choose you. And more memorable so that, when they are ready to buy, you’re tip-of-tongue and front-of-mind.

And the ‘Associate’ bit means you buy just a handful of my days each month.
So this Director, quite rightly, costs a lot less than those Directors.

Delivery.

Broadly, I make the things that really matter about your business more interesting to those we need to engage. There are two parts:

1. Brand. Together, we establish a singular idea or concept that you must then come to own inside the mind of the prospect. Then we integrate to become that brand.
2. Commercial Innovation. We work out the best ways to sell you.

I engage with a business over 6 months or more. And not more than 3 businesses at a time. That’s it.

I am +44 (0)7960 117077 or mychael@mychael.co.uk if you’d like to talk.

Interesting things I do.

Old Post Office. Award Winning Holiday Homes.

50odd. The Diary of a Man that Stopped Waiting.

Always Wear Red. Hand Knits that Hug You.

Experiments and Essays.

A-Brand. A book I wrote to help you weedle out bad marketers and bad marketing.

Oh, and I’m writing a new book. About murder (2024).

*90% of advertising and business communications isn’t even noticed. And of the 10% that is, only about 4% is liked. Living legend Dave Trott quotes these statistics. He got them from Alan Reid. So they must be right.