We were with Tyne Bank Brewery from their first location on the banks of the River Tyne. Through the brave and transformative crowdfunding phases. To the 13,000 square foot taproom and event venue refurbishment.
The brand slogan is, ‘IT’S WHAT’S INSIDE THAT COUNTS’. A double-entendre reference to both world-class ingredients. And the knowledge and insights of the drinker. Because with Tyne Bank – it is all about the flavour.
The Tyne Bank Brewery swirl device is a strategic play. Anchoring the brand geographically via stylised bridges. And reinforcing brand via stylised DNA strands. The DNA graphic forming one continuous, eye-drawing on-shelf visual.
Design execution by Nic and Al at Highground.