KIVERCO design and make the most robust recycling plant in the world. It’s in their blood. When 2 welds are needed. KIVERCO specify 3. When 6mm gauge is needed. The sheets that KIVERCO slam down are 9mm thick. It’s a leadership thing – so it’s a cultural thing.
To get a 100+ team of hard-nosed, hard-working designers and engineers to rally around and contribute to the building of this hard-won brand position was relatively easy. Durability is what they do. It was harder for the sales and marketing team. Because it takes focus, patience, consistency and simplicity in order to change – at a DNA level – from sales-driven to brand-driven. And because brand sense very often clashes with common sense. It took time.
KIVERCO’s stand-out and alliterative slogan, ‘BUILT WITH BACKBONE was a big part of the solution. They’re a great business. A great brand. And a great team.