Sage Gateshead is one of the most acoustically perfect music venues in the world. We reminded them of this. Simplifying their messaging. Then built the brand around the proposition with an uncompromising ballsy campaign narrative.
Alongside, Touchpoint Analysis ensured a world-class brand presented itself in a consistently world-class way.
Then, Bill Wyman, Jamie Cullum, Kate Rusby (and more) reinforced the brand promise with a ‘MUSIC IN HD’ campaign slogan. All driven by the swaggering Van Morrison advertising concept that we penned early on, with Van the Man stating loud and proud “If you want to see me. You can see me anywhere. But if you want to hear me. Really hear me. You have to go to Sage Gateshead”.